Cereal For Dinner?

Kellogg’s CEO has recently been running this ad campaign saying it’s good if you’re tight on cash.

Do you want to eat Apple Jacks, Fruit Loops, or Frosted Flakes for dinner?

It’s bad enough eating this for breakfast.

Their main ingredients are sugar, highly refined oils and grains, salt, food dyes and BHT which is a hormone disrupting preservative.

They get you with marketing cereals as being fortified with vitamins and minerals and being “heart healthy.”

There’s nothing healthy about most cereals.

There is currently a petition demanding that Kellogg’s remove synthetic food dyes from their cereals.

The Canadian version of fruit loops contains more natural products including concentrated fruit juices as naturally dyes.

Canada bans the use of BHT as a preservative and Japan forbids the use of red dye 40.

The European Union requires food companies to put warning labels on products with these ingredients stating they may have an adverse effect on attention and activity in children.

These artificial dyes can cause hyperactivity and behavioral problems in some kids.

In addition, we’re seeing an increase in numerous disorders in children including obesity, diabetes, depression, and autism.

So, would you rather save a few bucks according to Kellogg’s, or put yourself at risk for compromised health, since many of these ingredients in cereal are detrimental to our metabolic health?

On top of that, they are marketing to our children on TV using mascots like Tony the Tiger and Tucan Sam.

Cereal might be a cheaper dinner option according to Kellogg’s CEO, but the cost of medical bills and health will far outweigh replacing chicken or steak with Lucky Charms.